The e-Birth of Rally Royalty
The Challenge
Ahead of the 2022 season of FIA World Rallycross Championship, Special One Racing wanted to share the news of their unique and never-before-seen Championship entry with the world, placing them firmly ahead of the pack going into the inaugural all-electric season.
Having previously retrofitted a rally legend, the Lancia Delta Integrale, to launch a road car version called the Lancia Delta Evo-e, Special One Racing were keen to develop a rallycross version of the retrofit and celebrate the motorsport history of the iconic original Lancia Delta Integrale.
We were asked to share the news with fans and critics of the e-volution alike.
So how did it all come together?
The solution
We used our PR and partner network to gain coverage in top automotive and lifestyle publications across the globe, including TopGear and HYPEBEAST.
The press release was shared in both English and French, with some publications creating additional translations.
The press coverage was reinforced by social media posting and engagement around the release of the news across the team's and driver's own channels.
The results
Media Coverage
148
Coverage Placements
3.68M
Coverage Views
Cross Coverage
With F1, World Rallycross and Cross Country Influencers, Media and Athletes
Digital
361M
Online Readership
17.9K
Social Shares
>354%
Increase in Website Traffic
Reach
Record
Readership, Most Read Piece on 2021 FIA World Rallycross Championship Website and Socials
Global Reach
Europe, USA, Russia, NZ, Australia, South Africa & Brazil
what to see next
