ROOTS. appointed by Ford Performance to manage social media communications
Following this week's huge news that Ford will be returning to F1 alongside Red Bull in 2026, we can share that Ford Performance has appointed ROOTS. as their official social media and communications agency for the 2023 World Rally Championship.
With a pedigree in four- and two-wheel motorsport from the FIA World Rallycross Championship to the Dakar Rally, ROOTS. now manages Ford Performance’s social media content across all channels to connect with and engage communities and bring the off-road adventures of the Ford M-Sport rally team to life.
ROOTS. will create and manage bespoke content and a multi-channel communication strategy to share the passion and adventurous freedom that connects rally and off-road communities across the globe. Focussing the lens on M-Sport’s Ford Puma Hybrid Rally1 car as well as top drivers Ott Tänak and Pierre-Louis Loubet, ROOTS. will activate 13 events spanning 5 continents throughout this year’s calendar - taking in countries including Sweden, Mexico, Kenya, Chile and Japan.
“We’re super stoked to be working with Ford Performance, the WRC promoter, and other partners such as Red Bull on this season’s FIA World Rally Championship. Ford is an iconic brand with a long history in rallying and fans all over the world, and we look forward to sharing this adventure with them. We will focus on delivering quality content, engaging both proactively and reactively before, during and after rally weekends, with our team seamlessly split between our Shoreditch base and on-site at the event wherever in the world that may be.” Nini Mikolajski, Marketing & Communications Director, ROOTS.